Read on to see how it stacks up against the competition. SEMrush has instead embarked on a slow creep toward becoming a full suite of tools, adding features and capabilities incrementally, The latest addition is what’s covered here: their social media marketing toolkit.

If it were an all-at-once proposition, this could easily have been the case. Dabbling in all these different corners of the internet marketing world has the potential to dilute each offering. The wide array of tools available on the platform means that brands get a chance to manage and grow their online presences across multiple channels.The big question then becomes whether or not all of these tools are the best ones available. Cultivating a brand “personality,”, developing influencer partnerships, and sourcing user generated content are just a few ways that companies can play in the social space-and SEMrush aims to hit all these points in addition to its established offerings. Where “online visibility” used to exclusively refer to SEO and search engine rankings, it now encompasses a whole array of initiatives carried out in the social media landscape. But as digital marketing has evolved over the years, SEMrush has kept apace. When the company was founded in 2008, its founders described it as “an online visibility management content marketing platform”-15 years later, it still is. And so here we all are, talking about SEMrush and its social media marketing capabilities.

That said, social media marketing is a big part of what SEMrush does-and also a decent part of what we do here on this website. It’s billed as an “All-in-One” Digital Marketing tool, and a quick glance at the list of features bears this out. First things first: SEMrush is not actually a social media marketing tool.

Semrush guru